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EXPERT ADVICE

Discover expert skincare advice tailored to your skin’s needs. From tackling acne and oil control to fine lines and wrinkles, our science-led guides help you achieve a healthy, radiant complexion

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Function of Qi & Spring-time New Beginnings

Function of Qi & Spring-time New Beginnings

The beauty of qi has been harnessed for thousands of years in Chinese medicine as part of beauty and self-care rituals. Our Imperial Life Force Qi Elixir creates a fusion between ancient oriental medicine and modern skin technology to awaken the skin functions and your own luminosity.

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Spring Clean Your Skincare Routine. It’s Not Just The House That Gets The Attention.

Spring Clean Your Skincare Routine. It’s Not Just The House That Gets The Attention.

16 MAY 2022 You’ve heard of spring cleaning your home, but what about applying that to your beauty dressing table? As the skin slowly adapts to more moisture in the air, you are likely to start to notice an increase in oil production and signs of more long-lasting hydration in your skin throughout the day, making the rich cream that was your dry skin winter saviour no longer your best friend.    You don’t need to do a full beauty overhaul but below are our best ways for how you can get your skincare line-up spring ready. 1/ Prep Your Base Properly Start with an oil-based cleanser designed to effectively break down and remove the days’ worth of makeup, skincare and SPF.  Next, follow this step with a second cleanse to remove any remaining stubborn impurities and to kickstart the skin’s natural exfoliation process with mild lactic and salicylic acid. This prepares your skin for the following steps after cleansing where you target, treat and hydrate the skin. Both cleansers work on tackling excessive sebum production which increases with warmer weather. The first cleanse works to attract and melt oil from the pore lining, whilst the salicylic acid has oil controlling properties. Feeling cleansed and fresh without the over-dried squeaky clean feeling? We think so! Then we move on to picking the right treatment mask for your skin.  2/ Treat Correctly For Even-Toned Skin For sensitive skins, our Emulsion Clay Mask containing bentonite and kaolin clay can dislodge sebum to decongest the pores, absorb ionic-charged toxins & impurities and nourish the skin with its Shea butter and plant oil complex. This also helps to calm those complexions in need whilst giving it a pampering, in-clinic style experience. For dry, combination skin our Pure Active physical peel is recommended. Plant oils and AHA complex clarify, attract and breakdown excess oil whilst Shea butter softens the skin as it is massaged over with dry hands before melting the sugar beads and emulsifying with water. The results: baby-bottom soft skin. For dehydrated, mature skin, oily/acne skin try our Resurface and Radiance chemical peel. A leave-on mask designed to actively renew without compromising the skin’s natural hydration levels. Containing fruit enzymes to balance sebum production, refine pores and brighten the complexion and the legendary healing cica, also known as ‘Tiger Grass’. Don’t forget to treat your neck and chest area that may be looking a bit dull and dehydrated after being covered throughout the winter months.  3/ Seal With Permeable Hydration A neutral, lightweight moisturiser is ideal for wrapping the skin in antioxidants and permeable hydration for better defense and repair both day and night. AOX B-complex Collagen Cream harnesses regenerating powers of B-vitamins to build skin resilience to prevent skin water loss, glycerin to attract and retain moisture and vitamin E for DNA and pigmentation protection, leaving the complexion with a natural matte satin finish for all day wear. Rich enough to hydrate but light enough to be layered under makeup and SPF without upsetting the skin.  

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Pure Beauty Global Awards Finalist - Discover Our Serums Secret

Pure Beauty Global Awards Finalist - Discover Our Serums Secret

12 May 2022 Rebalance and lift your natural Qi flow for recovery, radiance and vitality.   Each of us carry our own energy source known as Qi (pronounced chee), vital to our wellbeing. Our Qi balance is reflected in our immunity strength, energy levels and skin health. Our Qi is a consistent flow, with no end or beginning, and the harmony of our opposite elements Yin and Yang reflect good health and wellbeing. Selected as a finalist for the Pure Beauty Global Awards for Best New Natural Face Product our bottled Imperial Serum Qi Elixir encapsulates the yin-yang balancing powers of Angelica Root extract and Ginseng to serve vitality and true luminosity to the complexion. Eastern influences meet Western skin technologies to create this power-packed serum to revive dull, uneven, mature skins lacking visible luminosity. This qi-activating super charged serum is packed with vitamins ABCE, TCM qi-herbs, hyaluronic acid complexes, AHA & BHA, phospholipids and its unique smart skin technology hydro-lipo delivery to impart deep hydration showcasing plump, radiant, soft and stronger skin. The mildly resurfacing actives work on stimulating overall clarity and lifting areas of dullness, pigmentation and scarring. The Qi-stimulating actives gift overall vitality to reflect our internal qi harmony through our complexions with a luminating essence. A 3-in-1 lightweight serum that can be used as a serum, primer or overnight mask. Dispense a few drops into the palms and press serum over face. Can be pressed into areas of concerns or all over before makeup application and as a sealing mask over night-time skincare.

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3 Ways To Transform Your Skin This Spring

3 Ways To Transform Your Skin This Spring

31 March 2022 Tip 1  Cleanse with foam Foaming cleansers have a reputation for being too astringent, drying and oil-zapping. Our Exfoliating & Conditioning Silk-Gel Cleanser with soothing chamomile and rose will perform a dual action deep cleanse with mild exfoliation with lactic acid. Allow the product to emulsify with a bit of water in your hands first, to avoid performing this process on the face and leaving the skin feeling dry. Using this, particularly as your second cleanse in the evening, will reduce a build-up of congestion, blackheads and smooth the skin texture, all of which can play up after an increased production of sweat, perspiration and oil. Tip 2  Hydrate using non-heavy products Heavy formulas can leave the skin feeling uncomfortable throughout the day. Instead, layer your hydration in a powerful water-based formula such as our Imperial Life Force Qi Elixir, perfect for the time of year where life is blossoming. Containing Ginseng and Angelica Root to create life force in TCM as they stimulate bioactivities, while containing anti-inflammatory and antioxidant properties. Combined with AHA & BHA complex to boost cell turnover and ward off congestion and infused with vitamins ABCE and hyaluronic acid to hydrate, repair and brighten all day long. Tip 3  Protect, protect, protect Protection is important for all skins types, skin tones and all ages and this makes SPF the biggest contender for that. To enhance the protection of your SPF, applying an anti-oxidant serum underneath will offer an extra layer of production. Anti-oxidants work great at defending your skin against the damage of free-radicals which are the collagen depleting pollutants in the air. Our Active Marine Collagen Serum contains Green Tea, Raspberry, Vitamin C and Co Q10 all containing skin defending anti-oxidants. Layer this after your Imperial Life Force Qi Elixir and under your SPF for protection with visible radiance.     

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How To Care For Your Delicate Skin Barrier

How To Care For Your Delicate Skin Barrier

You may have heard or read lots about the skin barrier, but do you know how important it really is to take care of it?

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HOLIDAY GIFT GUIDE

HOLIDAY GIFT GUIDE

Our gift giving guide is tailored to help you select the perfect giftset for your loved ones. Our individually selected, bespoke facial kits are designed to achieve the look of beautiful skin no matter your skin type or concern. You can personalise each facial kit by adding the name of your loved one to the giftset to give it that extra special touch. Ada's Red Carpet Treatment Edition -£250 (Worth £420) This is the ultimate facial kit designed to create a lifted sculpt across the whole face whilst infusing particles of hydration deeply within the skin. This kit is appropriate for all skin types. It focuses on building cross-layers of hydration, luminosity and circulation to kickstart the lift and hydro-translucence from within. Suitable for: All skin types Concerns: Dullness, dryness, aged/fragile/stressed/dryness prone skin, lifting and sculpting of facial contours   Eyes Eyes Eyes Kit -£199 (Worth £312) A targeted eye solutions treatment kit. It includes our AOX Hydro-correct Bright & Tight Eye Serum to encourage micro-circulation to alleviate undereye darkness, and increase cellular hydration to lift lines, crepiness, puffiness and shadows. Our microSculptor 1 and Eyecicle are the perfect duo to encourage brighter and wider eyes. The Eyecicle delivers nutrients, blood flow and oxygen to support the precious yet stubborn undereye area and the microSculptor 1 relieves stagnated fluids all around the eye area and pinpoints relief in hidden areas of tension. Suitable for: All skin types Concerns: Lack of hydration, darkness, puffiness, tension   The Imperial Glow Facial Set -£180 (Worth £268) This facial set is the perfect combination of skin strengthening formulas meets ancient holistic rituals to provide vitality, luminosity and tone re-fining qualities. With this kit, the skin is infused with essential vitamins to revive ageing skin from constant hormonal and environmental effects. The facial contours are also warmed and lifted with the combination of the VA Repair & Reglow oil and our microSculptor 3 to visibly enhance the facial structure for a tighter, sculpted appearance. Suitable for: All skin types – particularly mature, dryness-prone, aged, fragile Concerns: Complexion needs a kickstart, lacks radiance and refined texture, lifting and sculpting of facial contours   Holiday Glass Skin Kit -£170 (Worth £301) The perfect skin glowing trio. The Alpha Glow Flash Facial Serum imparts Hyaluronic Acid and Phospholipids to hydrate the skin layers alongside Vitamin A Retinyl Palmitate to promote collagen and elastin. This serum is encapsulated into the HF-Dermal Microniser to micronise the particles for even better absorption of the ingredients within the skin layers. The lasting look of a translucent glow is left on the skin and further enhanced by the dewy finish of the AOX B-Complex Collagen Cream. Perfect for those who typically have balanced skin and are looking for a radiating lift. Suitable for: All skin types Concerns: Lack-lustre, dehydrated, mild congestion prone, radiating glow   Holiday Hydration Supreme Kit -£150 (Worth £263) This kit offers the best support for a dry skin, a common skin issue in the Winter months. Hydration is key to having healthy, glowy skin not only in the short term as a relief from dry skin symptoms but also in the long term. With this kit you get to use our beautifully nourishing and luxurious oil-based cleanser followed by our Alpha Glow Flash Facial Serum which is encapsulated in our HF-Dermal microniser device to build up layers of micro-droplets of moisture. This device is great to be used throughout the day or on top of makeup to give skin a boost of hydration when necessary. Suitable for: All skin types Concerns: Dry/dehydrated skin, dullness, lacklustre, luminosity   Holiday Renew & Radiance Kit -£140 (Worth £204) Encompassing our top three brightening products from the range to give the skin the life and fullness that it deserves. Expect your skin to be going into the new year with a renewed luminosity like never before. The AOX eye serum encompasses the micro-circulatory benefits of raspberry extract to brighten under the eyes, whilst our Active Marine Collagen Serum boosts skins natural radiance and offers time-release hydration throughout the day. Our Resurface and Radiance peel works to both smooth and hydrate the top layer of the skin for light reflecting abilities. The perfect kit for those looking for true brightness. Suitable for: All skin types Concerns: Radiance, glow, uneven skin texture, tone refining, brightening   Holiday Cocoon Heroes Kit -£110 (Worth £158) This kit is designed to protect and nourish the skin by enveloping it in skin barrier fortifying formulas so it can withstand harsh temperatures and weather fluctuations that as a result cause skin fluctuations. This kit cares for the facial skin by wrapping it in a protective layer of essential B-vitamins, omega & fatty acids-rich plant oils and a cocktail of antioxidants. The delicate eye area is protected in a silky, cocooning formula for intensive nourishment and moisturisation across the skin layers. Dry/sensitive/fragile skin will be perfectly cocooned with the contents of this kit. Suitable for: All skin types – particularly dryness prone/sensitised skins Concerns: Dry, stressed skin, weather sensitive skin, delicate skin   Holiday Recovery Heroes Kit -£80  (Worth £119) Our Holiday Recovery Heroes set is ideal for skins going through the winter climate or recovering from the ultimate party season. The blend of products in this kit are the perfect combination for skins prone to fluctuating due to external elements taking a toll on the skins natural equilibrium, sebum irregularities, and those looking for hydration in the form of deeply permeable water-based formulas. Suitable for: All skin types – particularly oily/acne-prone, sensitised, dehydrated skins Concerns: Sensitive, oily/acne prone, boost of hydration, inflammation/redness Happy Gifting and Happy Holidays!

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Step by Step Autumn Skincare Guide

Step by Step Autumn Skincare Guide

As the season of autumn rolls in, the skin may start to become drier, yet still be recovering from the congestion from the summer months. Following our step-by-step guide is the perfect start to balancing the skin and getting it radiant and healthy as we lean into the colder months of the year. 1/Cleanse Using a nourishing cleanser on the skin that won’t disrupt the natural skin barrier is a must. Our Alpha Paradise Cleansing Dew is rich in plant oils to attract excessive oil/sebum to ensure the skin is never left feeling tight or dry after cleansing. The skin is always left feeling soft, comfortable and hydrated before moving onto the next step of the skincare routine. The delicate aroma of Jasmine Absolute, Neroli, Ylang Ylang, tantalise the senses making this so much more than just a cleanser. 2/Exfoliation As the months get cooler, and fresh skin isn’t at the risk of sunburn, this is the perfect time to ramp up the exfoliation process, whilst still making sure it is performed in a slow and gentle way. Smoothing the skin’s surface with our Pure Active AHA and Enzyme Peel gently renews the skin and leaves it baby soft and even textured after just one use. Slowly encouraging the cellular renewal of the top of the layer skin, reduces congestion and bumps under the skin, alongside lifting scars, pigmentation and dullness. This product uses pineapple enzyme and muscovado sugar to attract and dissolve sebum in the pore in an oil-attracts-oil process. You will find that your skin is left feeling utterly soft, retexturized and clarified. 3/Serum To bind moisture into the skin layers, our HF Dermal Microniser imparts particles of hydration and actives deep into it. The skin is made up of 65% water making hydration the foundation for repair & rejuvenation. As the particles of the Alpha Glow Flash Facial infuse their precious actives and hydrants into the skin, you are left with a lightweight, translucent glow that can be built up to reach the level of hydration and glow that you desire. 4/Eye care Caring for the eyes is an essential step as this delicate area is ten times thinner than the rest of the facial skin. The repetitive movements this area experiences make it easily susceptible to the formation of habitual lines, sagginess and puffiness. AOX Hydro-correct Bright and Tight Eye Serum is a multi-action treatment serum that actively works on brightening and tightening the area around the eyes. Raspberry extract helps to intensively brighten the darkness under the eyes as it encourages micro-circulation. Hyaluronic Acid and Aloe Vera work to hydrate, depuff and smooth fine lines. With regular use the eye contour appears much firmer and brighter. This is great to be used as an SOS leave-one eye mask to depuff and cool the eye area, particularly great for those mornings after a late night. 5/Oil concentrate The other component in our skin to balance out our 65% water content, is oil. Applying oil to the skin works on balancing out the complexion by feeding it back the components that make up a healthy skin barrier. Try applying our slightly richer oil, VA Repair & Reglow. This oil is still non-comedogenic when applied and is rich in warm-natured ingredients known in TCM to rejuvenate weak and dry/stressed skin. Applying after your water-based serums and before your moisturiser is the perfect way to layer up your hydration to establish a long-lasting feeling of comfort. 6/Moisturiser To finally give as much lasting hydration to the skin, apply our AOX B-Complex Collagen Cream as a last step both morning and night. This cream offers nourishing properties yet is ideal for those still recovering from summer congestion. It is designed to balance and detoxify the skin and suit white head and black head prone skin types. Using a moisturiser as the final step, creates a breathable layer to lock in all the nutrients for gradual release into the skin layers over time. 7/SPF Even though the summer sun has disappeared, applying SPF at the end of your skincare routine and before applying make-up is still an important step. The UV rays that penetrate our collagen and elastin stores sadly don’t reduce throughout the year which is why protecting them daily is so important. Make sure you are applying ½ a teaspoon over the face, neck and ears for the fullest protection.

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Transitional skincare and what changes may be happening

Transitional skincare and what changes may be happening

SEPTEMBER 28, 2021 As we transition into another season this year, we start to notice the air becoming colder, our skin maybe feels like it needs a hit of moisture and what is left of our summer glow is making our complexions appear duller. At this time of the year, the air tends to become dryer due to the reduction in humidity and consequently moisture in the air, which naturally has you re-considering what is best to use on your skin. Naturally the change in weather impacts the environment our skin is regularly subjected to both inside and outside the home. At home the heating may start to be coming back on and this dries out the air quality indoors. It can leave your skin feeling rather moisture zapped and sensitive. To combat this, apply a generous layer of our Zinc Oxide & Protein A+ Clarifying Comfort Cream to soothe and protect stressed, sensitive, inflamed skin. This cream envelopes the skin in a deeply hydrating layer while helping to calm and battle sensitivity. To make hydration last in the skin throughout the day, its important to build up a variety of layers of hydrating ingredients all at different molecular weights to truly allow hydration to be contained within the skin on a deeper level rather than a superficial one. Underneath your moisturising cream, applying a water-based serum, followed by an oil-based serum is great way to do this. To form a rich barrier over the skin that won’t clog the pores, apply a few drops of our VA Repair and Reglow or our VF Detox and Balance oil concentrates and to enforce the skin barrier and form a protective film, finish off with our Zinc Oxide & Protein A+ or our AOX B-complex Collagen cream, both perfect additions to a routine for this time of the year. Now is a great time of the year to add regular exfoliation into your regime. You may not think it but encouraging newer cells to the surface works to strengthen your skin barrier. It is incredibly important, however, that this step is not over-done otherwise it leaves the skin feeling overly dry and angry. Getting the skin into a regular pattern of cell turnover, helps with any damage that appeared during summer including pigmentation, post-acne scarring and un-even skin tone. Our peeling exfoliators are recommended to be used 1-2 times a week. They are all formulated with natural acids and enzymes at a concentration to be effective at loosening the top layer of dead skin cells and accumulated sebum whilst not disturbing the skin’s natural barrier. Our Resurface and Radiance peel is perfect to hydrate the skin whilst simultaneously renewing it. Our Pure Active peel is ideal for those wanting to smooth the skins surface whilst deeply cleansing. Another way to add reintroduce moisture to leave the skin barrier feeling much happier, is to use a humidifier, especially overnight. This puts moisture back into the air to relieve the feeling of dry/tight skin. Using a humidifier at night is a great option to restore an impaired barrier as we lose our highest amount of water content in our cells through the night. This will leave you waking up with a much glowier, plumper complexion. It is a natural reaction for the skin to feel triggered by a change in seasons but with the right care and focus on calming the skin to get it back into a state of healthy equilibrium, the skin balance will be restored, and the happy, healthy, and radiant look of your bare-faced skin shall return.

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Summer Skincare Recovery

Summer Skincare Recovery

SEPTEMBER 10, 2021 As the temperature starts to drop and the presence of the intense heat from the sun disappears, it’s the perfect time to assess how your skin is feeling as the summer months draw to a close. SENSITIVITY Heat from the sun, causes heat to build up within the skin and cause the capillaries to dilate. These capillary walls are responsible for the flushing you see in skins and after the summer is over you can feel like your skin isn’t feeling quite as calm as it normally is. As well as this, any potential sunburn you may have accumulated over the summer can cause the skin to be feeling dried out, tender and a bit lack lustre. To support this, our Zinc Oxide & Protein A+ Clarifying Comfort Cream includes sea buckthorn to help soothe and promote elasticity and skin hydration. It also works on repairing the natural skin barrier by layering it in lipids and ceramides from sunflower, olive and coconut oils. PARCHED SKIN Tackling dehydration and skin dryness is a big part of the summer rehab programme for skin. If you’ve been abroad, the skin is likely to have been subjected to air conditioning, the drying recycled air from the plane, not to mention the moisture zapping sun rays. It isn’t just the external environment that leaves our skin feeling parched, it is also what we have (or haven’t!) been putting on it. The natural instinct with summer skincare is to avoid rich creams and opt for lighter textures. For lots of people’s skin a lighter texture can do the work and holds all the hydration they need to quench their skin under their SPF but sometimes the skin isn’t being hydrated enough due to skimping on the hydrating serums and creams for fear they would be too much. Now is the time to lock in those hydrating serums with a cream. Our Alpha Glow Flash Facial serum can be used to build up the layers of hydration before sealing in with a cream. This serum contains sodium hyaluronate and phospholipids provide lasting hydration and Aloe Polysaccharides, Vitamin E & Rose Stem Cells offer protecting & soothing properties. Try generously layering this under our AOX B-complex cream to nourish and balance the complexion. This cream is also great for whitehead and blackhead prone skin to offer non-comedogenic hydration. CONGESTION Congestion and a build-up of bumpy skin happens for a few reasons. Perspiring under a mask often leads to congestion in the areas where you sweat more and a bacterial build up of spots or ‘maskne’ accumulates under the areas where the mask lies. Prolonged use of constantly layering SPF also takes a real toll on the skin. The face can feel like its full of spots and bumps and its important to tackle these whilst minimising the chance of any scarring. To deal with the congestion hanging around, it’s important to increase the cell turnover to bring fresh cells to the surface. These fresher cells lift dull complexions and offer radiance as their smoothness offers light reflecting abilities to give the skin a natural, healthy glow. It also encourages the removal of excess sebum and dead skin cells that may need a little kick to get the complexion back to a balanced state. The key to aiding with new cell turnover, however, is to make sure it is done gently and not over-done otherwise the skin will produce more oil to compensate as it will have been stripped of too much of its moisture. PIGMENTATION After a summer spent in the sun, you might notice an increase in pigmentation and darker areas or lighter areas across the face. Hyperpigmentation often occurs after being exposed to the sun as it is an increase in melanin production which the sun is responsible for increasing the production of anyway. Our Alpha Glow Flash Facial Serum is designed to target areas of melanin imbalance seen with pigmentation issues. This serum contains alpha arbutin which can brighten dark spots and discoloration by reducing the melanin pigment found in the skin and providing a more even skin tone. This serum is easily buildable as a serum under heavier creams, used as a primer before applying makeup to fill imperfections and as a layer over the skin as a night mask to bind all the moisture together. LIFESTYLE After an active and social summer, you may find that you are feeling lethargic and in need of a rest. Often, we find ourselves staying out later to enjoy the warm nights and the new refreshing drinks menu, as well as attending more social gatherings with friends, but that can lead to the skin functioning very sluggishly. Sugary drinks (from the new drinks menu!) increase our natural insulin levels. When this goes up it increases our chances of causing inflammation within the body which can lead to a surge of future breakouts and can be very problematic for already acne-prone skins. If you still feel like getting a sugary hit, consider the health benefits of fruit alongside their sweetness to tempt you away from the sugary drinks. Increasing your fruit and vegetable intake actually increases your hydration levels and is one of the best ways to allow hydration to reach the layers of the skin as sadly water doesn’t offer that. Eating water-rich foods allows the water content to be absorbed slowly and doesn’t flush good nutrients out the body like downing a bottle of water would do.

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MICRO-LAYERING with MICRO ALPHA-GLOW SYSTEM

MICRO-LAYERING with MICRO ALPHA-GLOW SYSTEM

1 JUN, 2021 The Micro Alpha-Glow System, containing the revolutionary HF-Dermal Microniser and the brand's best selling Alpha-Glow Flash Facial Serum 30ml. This is a break-through beauty gadget enhanced system designed to transform our skincare routines for good. Quietly in the making for the past few years, this newest launch is set to completely revolutionise our skincare routines for good. Working by essentially supercharging everything we already know about good skincare, the HF-Dermal Microniser is designed to optimise the function of their cult Alpha Glow Flash Facial serum to provide complete and lasting hydration. Acting like a drink of water for our complexion, this multi-functional design uses atomisation technology to convert their facial serum into micrometre particles, enhancing the delivery and efficacy of  its active ingredients. “Our skin is made up of 65% water, making hydration the foundation to maintain skin health and solve problematic skin. The HF-Dermal Microniser allows for deep infusion of hydration to get through our 20 layers of dead skin to facilitate active delivery for the repair and rejuvenation of our skin.”   HOW TO USE Designed to fit snugly in our handbag, this portable USB chargeable device can be used any time to provide a nourishing boost of moisture, nurture a healthy skin barrier no matter your skin type  and promote a genuine plumped and translucent glow from within. Get yours now to take your skincare routine onto a whole new level. FIND OUT MORE

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