001 London® is a luxury, award-winning British skincare brand with a refreshingly simple philosophy:

‘Restore Beauty From Within’.

Adopting a multi-faceted, 360 approach to skincare, restoring, nourishing and replenishing total skin health is at the very core of their agenda.  With a brand mission to ‘return skin to a natural state of equilibrium’, 001 set about creating a compact high performance range of products to reset your skin.

A modern fusion approach to skincare…

Founded by beauty and wellness expert Ada Ooi: with over fifteen years of international experience in skincare and star-studded clientele, it’s unsurprising she is one of London’s most sought after facialists.
Growing up in Hong Kong, Ada watched her pharmacist grandfather prescribing western medicines in fusion with Traditional Chinese Medicine practices, heavily influencing her approach to aesthetics. Fully trained in acupuncture, aesthetic therapy and aromatherapy, Ada is responsible for the complexions of Rooney Mara, Ellie Goulding and Lily Allen to name but a few.

High performing, indulgent products…


Effortlessly blending Asian apothecary principles with modern bio-chemistry to achieve optimum inner beauty provides the foundations of 001 London. Ada’s objective to treat skin from within, believing our complexions act as a visual indicator to our internal health, is fully actualised in 001 London.
Designed with performance in mind, 001 London is researched, formulated and manufactured in London, with close interpersonal relationships with botanists and chemists. Our formulas are built on efficacy and the highest quality cosmeceutical ingredients.
Pioneering within the field of skin rejuvenation, 001’s formulas boast powerful blends of the highest quality and proven efficacy ingredients, to visibly improve skin’s appearance. With powerhouse formulas of essential oils and fatty acids, restoring skin balance and providing the resilience to counteract environmental imbalance generated by free radicals form the basis of their brand. Assuming a holistic outlook to skincare, this highly coveted collection is a fusion of western technologies, traditional Chinese medicine practice, advanced cosmetology and wellness.

Ethical & Sustainability Commitments

001 is committed to creating vegan friendly products, completely free of silicones, mineral oils and parabens, no animal testing and animal bi-product ingredients.

All of our containers are made of 30-45% recycled glass and are fully recyclable, we strive to minimise packaging and printing therefore there is no individual outer box for most of our products. When you order from our website, all products are wrapped in 100% recyclable and biodegradable corrugated sleeves to avoid damage during transit and packaged in FSC®* certified outer boxes made of ethically sourced paper and 100% recyclable & biodegradable.

*What is the FSC® certification?

The Forest Stewardship Council® (FSC®) is a global, not-for-profit organisation that supervises and promotes sustainable forest management around the world. FSC® sets the best practices in terms of sustainable forest management which meet the needs of environmental, social and economic stakeholders.